Humans of Saint Lucia in New York.
During my early winters in New York, my skin used to get very dry and flaky. I tried lots of moisturisers and other skin products but none got rid of the dryness. So, one day I read the ingredients on the label of a bottle of moisturiser and realised that there are tons of chemicals in there. At this point, I set out on a mission to see what I can create for myself using ingredients that my grandmother and aunt would have used when I lived with them as a child in Saint Lucia. I clearly remembered how she made coconut oil from scratch and used botanical ingredients. I did some research and through trial and error I came up with a moisturiser that eventually gave birth to my line of products called Choiselle, paying homage to my roots in Saint Lucia; the place that inspired it all.